What are a few of the ways mobile phones have shifted the way we consume media? - continue reading to learn more.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of streaming platforms and short form video content, the way in which people are getting their information is also evolving. People are significantly turning towards online news sources, instead of viewing TV, to discover ongoing worldly affairs. Nevertheless, at the same time, due to a consistent circulation of info, individuals are becoming overwhelmed by huge quantities of content. In response to this, news organisations are re-engaging audiences by making short form content that is clearer and simpler to navigate. These days it is common to find news channels that have sizeable followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using website this method has been very important for supplying people with dependable and verified news sources, in a format they can readily access.
In the existing digital age, smart phones have become one of the most popular tools that individuals are using to watch videos and gain access to media. Nowadays, many social media platforms are offering unlimited feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms permit users to see a sequence of selected material and interact immediately, making these videos a lot more engaging and addicting than standard content. Short form videos are also being used more often for news and instructional functions, not just for home entertainment. Subsequently, this pattern is changing the way people are proactively looking for and counting on to receive info, in a faster, shorter and more accessible format.
In the last few years, with the growth of digital media, the way in which individuals consume media has changed substantially. For several years, standard tv was the primary source of household home entertainment for many people. Nevertheless, ever since the advancement of internet streaming platforms, many viewers are turning away from scheduled television, especially among younger people. Rather, international media content analysis reveals that more people are buying memberships to streaming services, which strongly affirms the switch in audience consumption habits. These options are popular for permitting individuals to see the shows and movies they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming services as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the marketplace.